YouTube, a subsidiary of Alphabet Inc, has appointed Neal Mohan as its new CEO after the departure of Susan Wojcicki. Mohan has previously served as YouTube's Chief Product Officer. He has emphasized the potential of NFTs as a tool for content creators to build deeper relationships with their audiences and create new revenue streams.
The Departure of Susan Wojcicki
After nine years of service, Susan Wojcicki stepped down from her position as CEO of YouTube on Feb. 16, 2023. During her tenure, she introduced a revenue-sharing model and several other important changes to the platform. She will remain an advisor for Alphabet Inc.
Neal Mohan has outlined tentative plans to integrate new features into YouTube, such as metaverse-based content experiences and tokenization via NFTs. NFTs can allow creators to build deeper relationships with their fans, collaborate on new projects, and make money in ways not previously possible.
Mohan's Priorities at YouTube
Before becoming the CEO of YouTube, Mohan served as the platform's Chief Product Officer. He removed the video dislike button and introduced YouTube Shorts and YouTube Music. Despite the Web3-related plans having yet to materialize, they could be set for another push shortly, with Mohan now leading the firm.
Limited FUD from NFT Skeptics
The news of Mohan becoming the new CEO of YouTube has generated a limited amount of negative reactions from NFT skeptics on Twitter. However, this is surprising given the quick response from the community to any reports of mainstream connections to the technology.