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Twitter Restricts TweetDeck to Verified Users Only: A Strategy to Boost Revenue

Unveiling a significant policy change, Twitter is restricting access to TweetDeck for verified users only, an alteration that could fuel its revenue growth.

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Twitter logo

TweetDeck Restriction: A Twitter's New Mandate

In a recent announcement, Twitter stated that only verified users will be granted access to TweetDeck. The proclamation was made public via a tweet on Monday.

When Does the Change Take Effect?

The social media giant revealed that the policy would be implemented in a month. The transition is considered significant as it transforms the user dynamic of the platform.

TweetDeck: A Brief Overview

Until recently, TweetDeck, a key feature of Twitter, was free and available to all users. It enables users to systematically organize the accounts they follow into distinct columns, offering a simplified method to monitor content.

Who Stands to Lose: The Stakeholders

TweetDeck is extensively used by businesses and news organizations for managing and monitoring social media traffic. Hence, this move might potentially disrupt these sectors.

Financial Ramifications: A Potential Revenue Boost for Twitter

This policy change of charging for TweetDeck usage could lead to a significant surge in Twitter's revenue. The company, currently under the ownership of billionaire Elon Musk, has had difficulty retaining advertising revenue. This new policy could provide a much-needed boost to its monetization strategy.