TweetDeck Restriction: A Twitter's New Mandate
In a recent announcement, Twitter stated that only verified users will be granted access to TweetDeck. The proclamation was made public via a tweet on Monday.
When Does the Change Take Effect?
The social media giant revealed that the policy would be implemented in a month. The transition is considered significant as it transforms the user dynamic of the platform.
TweetDeck: A Brief Overview
Until recently, TweetDeck, a key feature of Twitter, was free and available to all users. It enables users to systematically organize the accounts they follow into distinct columns, offering a simplified method to monitor content.
Who Stands to Lose: The Stakeholders
TweetDeck is extensively used by businesses and news organizations for managing and monitoring social media traffic. Hence, this move might potentially disrupt these sectors.
Financial Ramifications: A Potential Revenue Boost for Twitter
This policy change of charging for TweetDeck usage could lead to a significant surge in Twitter's revenue. The company, currently under the ownership of billionaire Elon Musk, has had difficulty retaining advertising revenue. This new policy could provide a much-needed boost to its monetization strategy.