"I'm Happy With the Brand and Its Products"
In an interview with Automobilwoche magazine, Hochgeschurtz said, "I'm happy with the brand and its array of products. There is great capacity for development." He also mentioned that the design center in Ruesselsheim was one of the most modern in the company and that the German factories had a steady workload, ensuring their future was safe.
Lack of Transport Capacity Blamed for Loss of Market Share
Hochgeschurtz blamed Opel's loss of market share on inadequate transport capacity to deliver the cars to sellers. He said, "We had the clients and the finished cars, but they did not get to where they needed to." He added that there needed to be more transport capacity due to the lack of truck drivers, so they offered salespeople to come and pick up the cars themselves in their depots.
Good Export Markets for Opel
Hochgeschurtz named Latin America, Turkey, and North Africa good export markets for Opel. However, he mentioned that "the market's core in Europe."
Opel's Export Markets and Core Market
In conclusion, Stellantis is optimistic about Opel's future and sees excellent growth potential. Hochgeschurtz named Latin America, Turkey, and North Africa as good export markets for Opel, with Europe being the brand's core market.