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Meta Launches Web Version of Threads to Challenge Rival X

Meta Platforms is set to broaden its horizons by launching the web version of its text-first social media platform, Threads, in a strategic move to rival platform X, formerly Twitter.

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Meta Takes On Rival X with Web Version of Threads

Meta Platforms announced on Tuesday the launch of Threads, a web version of its text-first social media platform. This move is aimed at retaining professional users and gaining an advantage over its competitor X, formerly known as Twitter.

Accessibility and User Experience

Threads users will now be able to engage with the microblogging platform by logging in from their computers, as confirmed by the parent company of Facebook and Instagram.

Meta CEO Mark Zuckerberg personally announced in a Threads post that users can expect the web version to be rolled out "over the next few days."

Targeting Power Users

The new web platform could help Threads gain wider acceptance among key players such as brands, company accounts, advertisers, and journalists, who can now utilize the platform on a bigger screen.

Threads' Popularity Dynamics

Despite crossing 100 million sign-ups within five days of its launch, Threads faced a decline in popularity, with many users returning to platform X. Android daily active users for Threads notably dropped from 49.3 million to 10.3 million, as reported by Similarweb.

More Features Coming to Threads' Web Experience

Meta has promised that the company will be enhancing the web experience with more functionality in the upcoming weeks, making it an evolving platform to watch.