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Meta Gears Up to Launch Threads Web Version: A Move to Outpace X

In a competitive bid to regain momentum over X (formerly Twitter), Meta is set to release a web version of Threads, enhancing the platform's usability for brands, advertisers, and other power users.

Meta logo
Meta logo

Introduction to the Web Version of Threads

Meta Platforms plans to launch the web version of its new text-first social media platform, Threads. To gain an advantage over its rival X, the move comes after the initial rush of users waned.

Targeting Power Users

The introduction of Threads on the web is widely anticipated and is intended to make the platform more appealing to power users such as brands, companies, advertisers, and journalists.

Launch Date Uncertainty

Although Meta has not specified a launch date, Instagram head Adam Mosseri has indicated that the release could be imminent. Reports suggest that the launch may happen as early as this week.

Threads' Initial Popularity and Subsequent Drop

Threads, initially released as an app for Android and iOS on July 5, quickly gained 100 million users in just five days. However, its popularity declined as users returned to X, causing its daily active users on Android to drop significantly within a month.

New Features and Enhancements

In a rapid response to the decrease in users, Meta's management is pushing out new features for Threads. These include post notifications, a chronological feed, and an upcoming improved search function that will allow users to look for specific posts, not just accounts.