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Mercedes to Discontinue EQ Brand

According to the German daily Handelsblatt, Mercedes-Benz will discontinue the EQ product brand for battery-electric cars.

Mercedes eq concept
Mercedes eq concept

The decision is based on the company's focus on electric-only vehicles and the redundancy of the EQ brand as Mercedes turns away from the combustion engine.

Mercedes to Introduce Electric-Only Cars

The discontinuation of the EQ brand will take effect with the next generation of compact cars, set to be on the market from the end of 2024. The German carmaker currently markets its all-electric model series under the EQ brand, with its first model, the EQC electric SUV, launched in 2019.