Last year, Mercedes' sales in India rose 41% to 15,822 cars, the highest ever in the country. It also has an order backlog of around 6,000 vehicles.
The Rupee fell 10% against the dollar in 2022, its steepest drop since 2013, making it one of the worst-performing Asian currencies. Mercedes plans to launch ten new cars in India in 2023, including gasoline cars, electric vehicles (EVs), and plug-in hybrids.
Mercedes Plans to Launch 10 New Cars in India in 2023
Mercedes Benz plans to launch ten new cars in India in 2023, most of which will cost more than 10 million Rupees ($120,000). The new launches will include gasoline cars, electric vehicles (EVs), and plug-in hybrids. The top-end segment, which includes these types of cars, grew 69% in 2022. Mercedes launched three EVs in India in 2022, including a locally assembled electric model of its flagship S-Class sedan.
EVs have seen strong demand in India, with customers waiting four to six months after booking their cars. Mercedes' managing director for India, Santosh Iyer, wants to reduce this wait time to two to three months before launching more EVs.