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How to Sell on Etsy: A Comprehensive Guide for Beginners

Etsy is a top spot for buying handmade, artisan products. If you're skilled at creating these items, consider selling on Etsy to make extra income or even turn your hobby into a full business.

Etsy has become a popular destination for purchasing handmade, artisan goods. If you're skilled at creating such items, selling on Etsy may be a great way to make extra income or even turn your hobby into a full-fledged business. However, it's crucial to approach selling on Etsy as a true entrepreneur and ensure you have the necessary steps to set yourself up for success. In this article, we'll explore whether selling on Etsy is right for you and provide a step-by-step guide on building and launching your Etsy shop.

Steps for Selling on Etsy

Determine if Etsy is Right for You

Before selling on Etsy, it's essential to consider whether it's the right platform for you and your products. Some factors to consider include the types of items you plan to sell and the location of your target customer base. According to Statista, the top-selling categories on Etsy include homeware, furnishings, jewelry, personal accessories, craft supplies, and apparel. The top-selling countries on the platform are the US, UK, Canada, France, Germany, and Italy. If your products and customer base align with these categories and locations, you may have a better chance of success on Etsy.

Create an Etsy Account

To start selling on Etsy, you'll need to create an account. Visit and click the "Sign in" button in the top right corner of the page. From there, you'll see a pop-up window with a "Register" button. Click this button, fill in your email, first name, and password, and you're ready. Alternatively, you can visit and click the "Get started" button to begin the registration process.

Build Your Etsy Storefront

With your Etsy account set up, it's time to configure your basic account settings. From your account, click the top right icon dropdown with the user icon and navigate to "Sell on Etsy." The platform will ask you a few questions about your reasons for selling on Etsy and which parts of the process you'd like assistance with.

Your setup process will include the following steps:

  • Shop preferences
  • Naming your shop
  • Stocking your shop
  • Setting up payment options
  • Setting up billing
  • Configuring your shop language
  • Promote Your Etsy Shop

Upload Your Products

With your shop preferences and name set, it's time to start uploading your products. Etsy provides a detailed process for creating listings, with tips on making your listings more attractive to potential customers. When creating a listing, be sure to include the following:

  • Up to 10 high-quality photos taken from different angles using a good camera (a newer smartphone will work just fine)
  • A 5-15 second video showcasing your product (note that it won't have audio)
  • Listing details, including the title, description, renewal options, and materials used
  • Price and inventory information, including the number of items you have available
  • Shipping information such as shipping times, package dimensions, and weight

Set Up Payment Options

Once you've created your listings, it's time to set up your payment options. To do this, you'll need to provide information about whether you're an individual or an incorporated business and provide your payment details, including your bank account number, sort code, and account number. Etsy will make a test deposit to your bank account to verify that everything is working correctly, so it may take a few days for the deposit to appear.

Set Up Shipping Options

In addition to setting up your payment options, you'll also need to configure your shipping options. This includes deciding on the countries you'll ship to, the cost of shipping, and any additional shipping options, such as expedited or insured shipping. It's important to be clear and transparent about your shipping policies to ensure customer satisfaction and avoid potential disputes.

Promote Your Etsy Shop

With your Etsy shop set up and your products listed, it's time to start promoting your shop and getting the word out. There are a few ways to do this:

  • Utilize social media to share your products and interact with potential customers
  • Participate in Etsy communities and forums to connect with other sellers and buyers
  • Consider running a sale or offering discounts to encourage people to try your products
  • Utilize search engine optimization (SEO) to make your products more visible in search results


Selling on Etsy can be a great way to turn your passion for crafting into a profitable business. By following these steps and approaching the process as a true entrepreneur, you can set yourself up for success on the platform. Feel free to experiment with different techniques and strategies to find what works best for your shop. You can turn your Etsy shop into a thriving business with dedication and hard work.