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Google Integrates Generative AI into Advertising Business

According to a Financial Times report, Alphabet Inc's Google (NASDAQ: GOOGL) is set to implement generative artificial intelligence (AI) in its advertising sector in the coming months. This new integration will enable the creation of unique advertisements, as stated in an internal presentation.

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Understanding Generative AI Technology

Generative AI is a specialized technology that uses past data to generate content rather than identify it. This form of AI can potentially revolutionize various aspects of the advertising industry.

Google's Bard Chatbot and AI Market Competition

To compete with Microsoft Corp (NASDAQ: MSFT) in the AI market, Google recently launched its chatbot Bard for public use. The tech giant is actively seeking user feedback and engagement to refine further and develop their AI technology offerings.

Advertisers Provide Creative Input for AI-Generated Ads

The AI system will create ads by combining the creative content submitted by advertisers, such as images, videos, and text, with the target audience and sales objectives. This innovative approach to advertising has the potential to revolutionize how ad campaigns are developed and executed.

Despite concerns over AI's impact on issues like disinformation, phishing, and cybercrime, Google is committed to implementing safety measures when rolling out generative AI features. The company will establish guardrails to mitigate risks and maintain a secure user environment.