Skip to content

Google I/O 2023: AI Integration in Search to Rival Microsoft's Bing

At Google I/O 2023, Google unveiled its AI-integrated search engine, the Search Generative Experience, to rival Microsoft's Bing and boost its product ecosystem.

Google I/O logo
Google I/O logo

Alphabet Inc's Google has announced the integration of artificial intelligence into its core search product at the annual I/O conference in Mountain View, California. The new version, called the Search Generative Experience, enables Google to create responses to open-ended queries while retaining its traditional list of web links.

Integrating Generative AI into Google Products

Google is incorporating generative AI into various products, including Gmail for creating draft messages and Google Photos for editing images. Alphabet's shares rose 4% on Wednesday, with a year-to-date increase of 26% compared to the 8% rise in the S&P 500 index.

U.S. Rollout of Search Generative Experience

U.S. consumers will gain access to the Search Generative Experience through a wait list in the coming weeks. According to Vice President Cathy Edwards, Google will monitor search results' quality, speed, and cost during the trial phase.

Generative AI and ChatGPT's Influence

Google's move into generative AI comes after OpenAI introduced ChatGPT, which has become many users' default version of generative AI. With Microsoft's backing, OpenAI is now integrated into Bing search, assisting users in creating various types of content.

Google's Focus on Accuracy and Trusted Sources

In response to concerns about AI-generated misinformation, Google prioritizes accuracy and cites trusted sources in its search results. The company will also mark AI-generated images and make it easier for users to verify their authenticity.

AI-powered Google Search: Evolving, Not Dissolving

Canaccord Genuity analyst Kingsley Crane believes that Google's vision demonstrates that search is evolving rather than dissolving and that Google is here to stay.

Cost Challenges and Ad Revenue

Despite the high expense of utilizing large language models, Edwards says that Google and others are working to reduce costs over time. Advertising revenue will remain crucial, with Google earning money only when users click on ads.

Google logo
Google logo

Google's Bard Chatbot: GPT-4 Competitor

Google's Bard chatbot, a competitor to OpenAI's GPT-4, will be accessible to people in more than 180 countries and territories. Users will be able to prompt Bard with images as well as text.

Google Cloud and New Pixel Devices

Google Cloud is partnering with Deutsche Bank AG and Uber Technologies Inc to test its latest technology. Google also announced a new foldable Pixel smartphone for $1799, which includes a free Pixel Watch, and the $499 Pixel 7A, available for order starting Wednesday.