Skip to content

FTC Investigates Coca-Cola and Pepsi Over Price Discrimination

The U.S. Federal Trade Commission (FTC) is conducting a preliminary investigation into Coca-Cola and PepsiCo over potential price discrimination in the soft drink market.

Coca-Cola and Pepsi Logo
Coca-Cola and Pepsi Logo

This investigation is being conducted under the Robinson-Patman Act, which prevents large franchises and chains from engaging in price discrimination against small businesses.

The FTC has reportedly reached out to large retailers for data and other information about their purchasing and pricing of soft drinks. Walmart is not currently a target of the investigation, according to sources.

None of the involved parties, including FTC, Coca-Cola, Pepsi, and Walmart, have publicly commented on the investigation.