Audi's Electrifying Plans for Mexico
According to sources, Audi, the renowned German automaker, is on the brink of unveiling its strategy to produce electric vehicles (EVs) in Mexico, joining the global movement towards sustainable automobile production.
Audi’s Established Production Base in Puebla
Since 2016, Audi has been successfully producing the Q5 compact SUV, and subsequently its hybrid version, in Puebla, a central Mexican state. The impending announcement about the EV production expansion will be taking place at the Audi plant in San Jose Chiapa, Puebla on July 18, according to insiders.
Anticipation Surrounding the Major Announcement
The significant nature of the investment has generated a buzz among industry insiders, with the expectation that high-ranking executives from Germany will be attending the event. Puebla is also the location for one of Volkswagen's biggest auto plants in Mexico and is home to numerous parts suppliers.
Expectations from the Mexican Government
Mexican President Andres Manuel Lopez Obrador expressed last month his optimism for the imminent investment in Puebla's thriving auto industry. However, the exact amount Audi plans to invest remains undisclosed.
Investment Track Record of Volkswagen and Audi
Volkswagen and Audi, who are both under the Volkswagen Group, have been assertive in their ambitions to accelerate EV production on a global scale. Volkswagen had previously announced an investment of over $7 billion in North America over the next five years, targeting EV production.
Volkswagen’s Previous Investments in Mexico
Last year, Volkswagen committed a significant investment of $763 million to enhance its Puebla plant, including the introduction of a new electric-energy-powered paint division.
High Hopes for Future Investment
During a visit to Audi's Puebla plant last year, Mexico's then-Foreign Minister, Marcelo Ebrard, expressed his anticipation for further investments from the company, as Mexico ramps up the production of eco-friendly vehicles. The plans for growth at the plant and Audi's overall transition to solely producing electric cars in the future have been the topic of discussions among Mexican officials and company executives.