This move follows Amazon's efforts to expand its sports programming offerings through its Prime Video service, as it aims to attract more consumers to its shopping platform. The company already owns the rights to stream a number of sporting events, including Thursday Night Football and Premier League soccer matches, as it seeks to compete with sports streaming leader Disney. It is still being determined when Amazon will roll out the sports app or if the plan will move forward.
Amazon Focusing on Sports Programming
Sports content remains a popular choice for live viewing as more and more Americans switch from traditional pay TV subscriptions to streaming apps. To tap into this market, Amazon is reportedly developing a standalone app for sports. This move is expected to complement Amazon's efforts to increase its sports programming offerings through its Prime Video service, which serves as a critical channel to attract consumers to its shopping platform.
Amazon already owns the rights to stream a number of sporting events, including National Football League games and Premier League soccer matches, as it aims to compete with sports streaming leader Disney. It is currently unknown when the sports app will be released or if the plan will go forward.
